Aldi don't always get it right, but then again neither do Tesco, Sainsburys or Lidl's. All a consumer can do is have a little nibble, and if it doesn't tastes right then don't buy again. Lots and lots of Lidl, Aldi, Tesco, Asda products please the palate, but a heck of a lot more in these current climes do not meet the basics.
Every corporate man and his dogs cutting corners, trying to fleece the general public, in order to maintain margins in a challenging marketplace by stealthily reducing their pack sizes, and also erring non favorably on the quality side of things.
I get that truly I do, but when they start pissing around with our fresh produce it really grates the auntie, as we are still paying the same or even more than we did before.
Many years ago we decided to only purchase free range eggs due to the abominable conditions battery hens were housed. Yes they cost a lot more, but everyone who's an eggy knows they also taste a better than a battery laid egg.
So concentrating on the fresh meats and animal produce how many of you are noticing a decline in quality?
We just did a combined Iceland Tuesday shop for their 10% OAP discount, combined with a Tesco Plus 10% off shop, with a quick nip into Aldi's for Tonic water, gin, their Aldi finest black pepper crackers and a few other incidentals that had escaped our immediate attention.
Whilst there we bought a 2kilo pack of chicken breast at £6 the kilo for use in our Coleman Big Night In Chicken Kebabs served up on Deli Kitchen Greek flat breads with crucial garlic mayonnaise.
So we get the gear back home and imagine our consternation when we started cutting up the Aldi chicken breast.
I know that plumping's used via water injection and I know that all birds are not treated equally in terms of animal husbandry, owing to the fast turnaround from egg to kill rate in under the month, but this was taking the proverbial.
From now on we will only use M and S Gold reared which using their Hubbard bird variety that is known for slower growth rates. The M and S chicken is not excessively priced compared to the usual market gear of £6 a kilo and can easily be bought in at £9 the kilo. I had some today for tea and they were beyond the delicious!
Based on our own portion sizes, using 250 g a person, the balance to pocket for an M and S Hubbard bird would only be 75 pence a portion more than mainstreams pumped up, plumped up, fast grown, run of the mill anomaly's.
Small price to pay considering the fibrous, woody, chewy, sinewy, vain riddled monstrosities below that we were sold.
Look after your birds retailers. Its not that difficult