Ok, I made fun of this pretentious frozen twaddle as I listened to it, but it isn’t all completely terrible. There are bits I liked. About two minutes of that battery song. Much of the second one. The English translation of the title of another one (“Good Weather For An Airstrike”), which also is quite listenable for a couple of 90 second patches. The piano on the title track (and none of the vocals, drums, bass, cello-bow guitar in it). Look, I’m trying, ok?
I love Eno (though his 801 stuff and solo rock efforts are more fun, catchy, interesting and weirder than his ambient work) and I went through a Windham Hill phase (look it up), so I’m down with new age or whatever. But this isn’t “ambient” anything — this is an Icelandic twat trying to create “soundscapes” and atmosphere drenched in ponderous meaning. This is to Radiohead what Angels & Airwaves were to Blink 182 (some of you will understand what I mean I think) except I like B182 and A&A. The point of ambient is it’s inherent meaninglessness — it’s designed to enhance mood and feeling, not to impress with its depth or innovation. There’s no falsetto. There’s no folk interlude, no harmonies. It doesn’t mean you couldn’t listen to this whilst enjoying a massage at the Lowry’s spa and have it enhance the experience. But dozens (hundreds) of records fit that bill.
Which brings up the point — how did this become such a cause celebre? Because it came from Iceland? I learned in order to go platinum in Iceland you need to sell 10,000 copies. Fuck that, I’m moving to Monserrat where I bet I can go platinum with a record consisting of me blowing on the top of a whiskey jug, and where I only need to sell 100 copies, which I’ll buy myself. Then I can put a sticker on the CD — “Platinum in Monserrat!” — and get some dipshit rock music critic to pump it up in the States.
Other than this, I don’t have much to add to the astute observations of the regular denizens here. I did see that some website terms this “shoegaze” which actually made me LOL as My Bloody Valentine would be a pretty hilarious double bill with these guys. Lull all the fans to sleep with these bozos and then send 10,000 concert-goers to the ER with perforated eardrums with the opening riff of “Only Shallow.”
3/10 with at least a point of it earned because I liked that Airstrike title.