Jack Hackett
Well-Known Member
Neymar and Mbappe play a big part, but you have to remember that they're probably the only marketable French (language) team going. Take into account the massive French diaspora globally as well as all the other French speaking countries and it really gives PSG an edge that not many teams have in terms of market appeal.
We at City not only lack that unique appeal, but have to compete with other English teams that have had years to establish a global fanbase that we're only starting to catch up with. The fact we're getting as much as we are for our deals is a sign of progress, but things like this will take time. We most likely won't be getting the biggest deals for at least another 10 years or so by which time they'll be a truly hefty batch of international gloryhunters to market our kits too.
If I was a City fan, I wouldn't be bothered by a seeming poor comparison with other club's sponsorship deals. I'd be happy merely to look at the league table.