Thought that myself. Pep's nuance of playing from the back took time and courage for the players to accumulate to a new style, we are quite well versed in that now. It's a bit akin to leaving your hands down when you're boxing, it looks flashy but if you don't know what your doing you are leaving yourself open to an uppercut. Pep, our genius is staying with us and has already worked out such counter punches.
Mbappe and Neymar. Incredibly marketable players. The bizarre thing is that we're a better club than them with a better manager and better players, but somehow they have been able to transform their brand massively in recent years. This would be an off field comparison but it feels similar to the strategy that Steve Jobs employed. Like Apple products were always expensive compared to their counterparts so they started marketing it as a lifestyle brand rather than tech and their sales went through the roof. Because owning Apple products looked fashionable and hip. Similar to that, a lot of actors, rappers, celebrities have started endorsing PSG big time. I don't know, maybe Paris feels and sounds more hip in the fashion and entertainment circles.
Neymar and Mbappe play a big part, but you have to remember that they're probably the only marketable French (language) team going. Take into account the massive French diaspora globally as well as all the other French speaking countries and it really gives PSG an edge that not many teams have in terms of market appeal.
