I feel the same and I'd bet thousands upon thousands feel the same too.
The lack of Manchester about Manchester City Football Club is a big thing for me. The club make me feel like they'd change the name to FC Moon City if they could get away with it. They're obsessed with the Moon and there's a distinct lack of 'Mancunian' about them. They target a worldwide fan base and it's as if they're ashamed of our local support and the city of Manchester in general.
It doesn't help that we don't have any local lads in the team neither. There's nothing better than a local hero who's a top player in a team.
I don't notice the club use any language to imply we're a Manchester club. The website comes out with statements like "Good morning football fans". On the big screen they always speak to foreign fans, Kompany came on the big screen at half time once and said "I'd like to welcome our visitors from the Philippines", the announcer says "please welcome *the opposition* and, your, City", that advert that came out for Londoners to get a train service to games, for years now the faces at the big away games have significantly changed and to see ****s in other football club gear in our away section is a fucking insult (clearly not City fans and have no fucking business being there) but I think the club love it because I think it shows that we have a worldwide reach to fucking no marks from nowhere.
City give off this vibe that they're just some generic football club from anywhere who play in sky blue and I don't like it.
These may only be little things but the club used to do the "Manchester" thing really well:
I remember a video when we were with Umbro where they showed that the old Umbro workshop in the Northern Quarter and they seemed proud to show the kits were designed and badges stitched there;
Remember the promotion for the 2009-10 kits around the city centre walls with the Manchester worker bee graffiti?
And these:
Like you say, if I was a kid right now with the direction the club has taken away from all that kind of thing, I don't think I'd support City neither.