It’s not the traditional support they’re arsed about. Fans in china, India, the U.S etc will outspend the traditional support without ever stepping foot in a stadium. Like anything, it driven by making more money. More midweek premier league games will make it very difficult for my wife and I to carry on with the commitment of a season ticket. Every midweek game costs me over £50 in wages. Plus the thought of going out on a Saturday night to watch city doesn’t really sit well with us. We like going to the gane then it being over at a time which allows to do whatever we choose that evening. I also work every 3rd Sunday with a 4-5am start so an 8pm kick off will be awful. Everyone’s circumstances are different though and the thought of a Saturday 8pm kick off might sound great to others.