OK, so let me get this straight. The op, has a problem with BMRTV because it's owned by a company that is not fan owned/Manchester City owned (run by Blues mind you), yet he likes/uses BMRTV and supports them by following and watching their content. He doesn't like BMRTV because they don't say, "BMRTV-brought to you by Shot Glass Media." Going on from that, he is worried that challenging content will find it difficult to start up because of BMRTV's backing, yet he/she still uses BMRTV and has no intent on starting a rival "fan channel" but complains about said BMRTV and their media company that brings this unique content to the masses. Content that you will not find anywhere else outside of CityTV. The media company makes a profit off of BMRTV as there was a void in this area and they have filled it and by all accounts are doing pretty well by it. People watch the content, are happy with the content (including the op). There isn't a biased media slant as the content is brought to you by blues who have the club in their heart.
Is the only problem that they don't say, "BMRTV-brought to you by Shot Glass Media?"
I know this is addressed specifically to the OP but ...
I have absolutely no issue with BMRTV's content or presenters or style. I subscribe to the channel, make sure I "like" the videos, follow them on twitter.
However - I do find all this background information fascinating. I'm not naive enough to have thought that BMRTV, or most of the other fan channels, are made without at least some professional or semi-professional help but I had no idea that one digital media company was behind so many of them. Or that such a huge digital company (LostBoys/DigitasLBi) would be behind Stoke's Fan Channel.
There's a lot to be said for professional, experienced involvement. However, the commercial nature of this involvement means that profit is the imperative and I find myself wondering "what happens if a fan channel doesn't get enough clicks/generate enough income?' Would the media companies put pressure on the presenters to find some "star" interviewees? (Eg Claude on Arsenal FanTV.) Would they pull the plug?
Let's face it, every media outlet now uses clickbait, even the staid old broadsheets (such as The Telegraph) are not immune from the need to generate ad income on free-to-view sites.
So I see this as a general discussion around the role & influence of these digital media companies: how much, if at all, do they influence content? What, if any, editorial control do they impose?
Of course the discussion was hinged on BMRTV - because it's OUR channel - but I see it as much more generalised than that and in no way is it critical of BMRTV.