The perfect fumble
Well-Known Member
- Joined
- 3 Jun 2012
- Messages
- 24,440
Well, fan me with a kipper! Stoke do have a fan channel....
The Bear Pit TV.....Very new, barely two months old.
Seems The Potters are a bit hot and cold about it...
http://oatcakefanzine.proboards.com/thread/247445/bear-pit-tv
But their ownership is a long and winding road, they're part of a very big company when you follow the crumbs...
The Bear Pit TV https://twitter.com/TheBearPitTV
Hosted by @ElliotHackney
Elliott Hackney:
Senior Content & Community Manager@LostBoys. Write for @YahooSportUKand host of @TheBearPitTV.
@LostBoys:
Lost Boys is a creative digital agency specialising in social and content. We are part of the @DigitasLBi_UK family
LostBoys.com (domain) is a Dutch company, registered in Amsterdam - Team Lost Boys B.V
They have worked for some global brands, including Glenlivet, Blackberry & Ugg
DigitasLBi UK :
Twitter info:
DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. Offices all over the world (see http://www.digitaslbi.com/contact-information/)
http://www.digitaslbi.com/global/
(Wikipedia states: The company operates in 26 countries through 40 offices across the Americas, Europe, Middle East, Asia and Oceania, employing 6,700 people)
From their website:
Our expertise across insight, brand building, creative storytelling and real-time distribution enables brands to get fit for the future, no matter where we join them on their digital journey.
To do this requires a unique culture capable of supporting diverse talent. We call our collaborative way of working blending, and it’s central to everything we do – allowing us to take ideas from strategy and concept to launch and evaluation as quickly and effectively as possible.
Whether in a single room or across our 40 offices worldwide, blending lets us cast the right people for the challenge. The perfect blend takes our clients further and faster on their digital journey, delighting customers on the way.
This approach embraces the creative tension between left brain and right brain. We believe that when you combine data and storytelling – when mathematicians and poets join forces – you get more powerful results.
All this means we’re well-equipped to meet the challenges of marketing to today’s sophisticated audiences. We help companies of all shapes and sizes decide What’s Next ... and then we take them there.
DigitasLbi Limited
https://www.duedil.com/company/SC177425/digitaslbi-limited/financials
Turnover nearly £72m
On the Bear Pit TV site they descibe themselves as....
"The Bear Pit TV is Stoke City's first unofficial Fan channel."
"This is The Bear Pit TV - By the fans, for the fans, with the fans."
And on The Oatcake, the Stoke fan forum one of the posters came to their defence against the moaners by posting....
"A couple of young lads ( STOKE FANS )trying to create a niche in the market and they get slaughtered"
Except, that's not the whole story.
All these fan channels "by the fans for the fans", nowhere on any of these sites are the fans actually told about the ownership, for those that say it doesn't matter, well omission tells me that the fan channels themselves think it is.
I wonder how many Stoke fans know that the couple of young lads at The Bear Pit TV, actually work for a large digital company based in Holland?
They might not care, but the vast majority never get to decide either way, because they don't know and the channels themselves seem happy to keep it that way.
The Bear Pit TV.....Very new, barely two months old.
Seems The Potters are a bit hot and cold about it...
http://oatcakefanzine.proboards.com/thread/247445/bear-pit-tv
But their ownership is a long and winding road, they're part of a very big company when you follow the crumbs...
The Bear Pit TV https://twitter.com/TheBearPitTV
Hosted by @ElliotHackney
Elliott Hackney:
Senior Content & Community Manager@LostBoys. Write for @YahooSportUKand host of @TheBearPitTV.
@LostBoys:
Lost Boys is a creative digital agency specialising in social and content. We are part of the @DigitasLBi_UK family
LostBoys.com (domain) is a Dutch company, registered in Amsterdam - Team Lost Boys B.V
They have worked for some global brands, including Glenlivet, Blackberry & Ugg
DigitasLBi UK :
Twitter info:
DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. Offices all over the world (see http://www.digitaslbi.com/contact-information/)
http://www.digitaslbi.com/global/
(Wikipedia states: The company operates in 26 countries through 40 offices across the Americas, Europe, Middle East, Asia and Oceania, employing 6,700 people)
From their website:
Our expertise across insight, brand building, creative storytelling and real-time distribution enables brands to get fit for the future, no matter where we join them on their digital journey.
To do this requires a unique culture capable of supporting diverse talent. We call our collaborative way of working blending, and it’s central to everything we do – allowing us to take ideas from strategy and concept to launch and evaluation as quickly and effectively as possible.
Whether in a single room or across our 40 offices worldwide, blending lets us cast the right people for the challenge. The perfect blend takes our clients further and faster on their digital journey, delighting customers on the way.
This approach embraces the creative tension between left brain and right brain. We believe that when you combine data and storytelling – when mathematicians and poets join forces – you get more powerful results.
All this means we’re well-equipped to meet the challenges of marketing to today’s sophisticated audiences. We help companies of all shapes and sizes decide What’s Next ... and then we take them there.
DigitasLbi Limited
https://www.duedil.com/company/SC177425/digitaslbi-limited/financials
Turnover nearly £72m
On the Bear Pit TV site they descibe themselves as....
"The Bear Pit TV is Stoke City's first unofficial Fan channel."
"This is The Bear Pit TV - By the fans, for the fans, with the fans."
And on The Oatcake, the Stoke fan forum one of the posters came to their defence against the moaners by posting....
"A couple of young lads ( STOKE FANS )trying to create a niche in the market and they get slaughtered"
Except, that's not the whole story.
All these fan channels "by the fans for the fans", nowhere on any of these sites are the fans actually told about the ownership, for those that say it doesn't matter, well omission tells me that the fan channels themselves think it is.
I wonder how many Stoke fans know that the couple of young lads at The Bear Pit TV, actually work for a large digital company based in Holland?
They might not care, but the vast majority never get to decide either way, because they don't know and the channels themselves seem happy to keep it that way.
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