I work for another "EPL" club and every year or so, a rep from Barclays visits and does an audit of how the club's various media (web, programme, magazine etc etc) have performed within the strict guidelines of the sponsorship deal. They will allow Premier League on occassion, especially in spoken word such as videos etc, but they are quite strict that it should nearly always be referred to as The Barclay's Prekier League, especially in print. They got a bit shirty at one point cos they hate people referring to the Premiership! That irked me cos I bank at Barclays and there was a sticker on their door for years that called it the Barclays Premiership but the staff always ignored my request to remove it!
I am a City seasoncard holder by the way and not a supporter of any other team!!!!