Fine was not quashed completely to save some face for UEFA.
We shouldn't pay it , we should challenge it and win the case and have UEFA pay for all our legal fees.
Difficult to quantify further costs to the club in terms of brand damage etc but again an ambit claim wouldn't go astray.
This was always the status quo attacking the new kid on the block forgetting how they got to where they were in the first place.
Pep is right when he says you cannot become a competitor year in year out unless you have the funds to spend and the brand to support it.
it will only get worse as the years pass but you can do it with style and a good business model that will by and large stand the test of time.
We have without yet securing a Chumps and the " bigger boys " don't like their toys taken from them.
We shouldn't pay it , we should challenge it and win the case and have UEFA pay for all our legal fees.
Difficult to quantify further costs to the club in terms of brand damage etc but again an ambit claim wouldn't go astray.
This was always the status quo attacking the new kid on the block forgetting how they got to where they were in the first place.
Pep is right when he says you cannot become a competitor year in year out unless you have the funds to spend and the brand to support it.
it will only get worse as the years pass but you can do it with style and a good business model that will by and large stand the test of time.
We have without yet securing a Chumps and the " bigger boys " don't like their toys taken from them.