Chinese Consortium invests $400m in CFG

We've had the usual reaction from fans of the real English "big clubs" and "global brands". They're not worried because City can't sell out for their home matches and are only a little "plastic club" who can't generate their own revenue but rely on handouts from a sugar daddy. We've had the slightly less crude reaction from some pundits who are afraid that the Chinese are buying us Guardiola, Neymar and Messi because the Sheikh can't afford them and we have City fans on here who are gearful that this will change the PL and the very nature of our club. We can't go to PL matches played in China!

I'm actually still stunned by this deal. Not for any of the reasons I've just mentioned. I'm actually stunned by the scale. Virtually every decision taken at City since September 2008 has taken me completely unawares and I have come to realize that it's because I don't see things from the same viewpoint as the Sheikh and Khaldoon. I am not even a pygmy and they are giants striding through business (and politics) on a global scale. I suspect that without this global view it is impossible to grasp the seismic importance of the agreement.

Our rivals have in fact had little success in China. No doubt some players are popular on a personal level, but Chinese fans tend to support Chinese teams. There is a growing interest in PL football but , apart from, the TV revenues it doesn't do our clubs much good. Gill et al scratch their heads and wonder how to "crack" the Chinese "market" without realising that this is the problem. The Chinese do not wish to be "cracked" in the way English supporters of United, Liverpool and Arsenal have been "cracked" - sold ludicrously expensive tickets, hounded to buy expensive shirts etc by clubs that then clear off to take their tat to the next bunch of suckers. Cracking the Chinese market appears to mean ripping off the Chinese.

City don't operate like that. The Chinese have bought in to the CFG, not Manchester City FC and the CFG will present itself, as everywhere, in very local terms. Manchester City is a global presence, but is more identifiably Mancunian than ever. City really are becoming "more than a club"! The CFG will rip no-one off. This agreement is a genuine partnership: the Chinese have their own ambitions as does the CFG and there is no conflict between them. Instead of being asked to make charitable donations to the coffers of distant "brands" the CFG will be helping the Chinese achieve what they want. Football will benefit and so will every part of the CFG. And as the club pointed out - this is just the beginning! My difficulty is that I have only a dim view of what exactly is beginning. But the Sheikh knows, and that's good enough for me.
Absolutely. Agreeing deals with China is a long and personal process. I know that Manchester Airport having been meeting for years to secure their first direct flight to mainline China. Unless other clubs are someway down this line already and have played their cards right, similar deals for other clubs may be a long way off and may be very difficult now given the Chinese poilitical ties that this deal was set upon.
 
I must admit I feel like I don't know what I'm clapping about with all this most of the time.

I get that it is the CFG that the Chinese have bought 13% of, I get that the funds still go to the CFG group and not one club, I get the new board member will have no influence on MCFC.
But I don't get how we suddenly have an extra 200m fans!
I dont get how we even "potentially" have these people as fans!
I don't get how it all links together.
I imagine City will set up some ground roots football academy's in Asia.. But are people really dumb enough to think "oh I like that company and they have a share in MCFC, I think I'm going to support them and buy all their products".

Or am I missing something?

I thought it was quite simple really.
Chinese aquire stake in CFG.
CFG use purchase money to establish Chinese member of CFG - I'm sure we'll resolve any antagonistic ownership details of the Japenese Club - Yokohama if there are any
Once established Chinese company sponsorships of the CFG enable availability of global markets to said sponsors through the CFG.

I don't know the intricate details of sponsorship splits or shares between individual clubs but thats up to CFG to sort out.
The bottom line is such global availability and exposure is worth lots more in sponsorship than an individual club if that sponsor wants it.
I think thats how it works - no doubt someone can enlighten us further if not.
 
I met a colleague in London yesterday who I hadn't spoke to for a good while. We used to talk football a lot. He's a Spurs fan, from a long line of Spurs or United fans.

With a heavy heart, he told me that his Nephew (8 years old), has rocked the family by requesting a city kit for Christmas. He actually requested it from his Utd supporting grandad. They asked why, and the boy told them that's who he likes to watch and wants to play like!!! After trying to talk him round, In fairness they've agreed he isn't for turning, and so it's just the mechanics of the purchase to sort out. I.e. They're arguing about who walks in the shop to buy it. I think the smile on my face as he was telling the story told him my thoughts on the situation.

His grandad could become a member and buy it online :-)
 
I must admit I feel like I don't know what I'm clapping about with all this most of the time.

I get that it is the CFG that the Chinese have bought 13% of, I get that the funds still go to the CFG group and not one club, I get the new board member will have no influence on MCFC.
But I don't get how we suddenly have an extra 200m fans!
I dont get how we even "potentially" have these people as fans!
I don't get how it all links together.
I imagine City will set up some ground roots football academy's in Asia.. But are people really dumb enough to think "oh I like that company and they have a share in MCFC, I think I'm going to support them and buy all their products".

Or am I missing something?

I think you might be missing quite a bit here mate. The group that have invested in us are a mass media giant in China. It's the equivalent of Rupert Murdoch, Mark Zuckerberg and the BBC investing in us. Think of the 'favourable' coverage The Shite have had on Sky and in the national press over the years. Now times that by 2 billion!

The reason it's different in China to here is because they are a fairly new culture to football. They like it, it's the most watched sport, it's just become compulsory for kids to play it in school, so the popularity is only going to increase rapidly in the next few years. But because it's new, they don't have established roots in supporting a team. The Shite might be popular there, Liverpool might, but it is not 3 or 4 generations deep like it is here. People can change aliegencies, particularly the kids.

Now if we get wall to wall favourable coverage on TV, newspapers, internet and social media, it's inevitable in a country without a free press like we have here, that our fan base is going to grow exponentially. The reason The Shite can get 70m a season from Chevrolet is because the can spin a yarn to sponsors that they have 650m fans worldwide. Brands want to be associated with that, the exposure is huge. If we can say to a potential sponsor that our partner's media reach is in the billions, imagine the premium we can charge for sponsors.

Increased sponsorship and media exposure means we can attract the very best players and managers on the planet. To put it in perspective, if you add up the whole of Europe, South America, and USA, it's still not as many people as live in China! The market is absolutely colossal, and it's only getting bigger.

The guys who have invested have also recently signed deals with Warner Brothers, Dreamworks and Merlin to open theme parks in China. Their contacts and know how for a "Tourist attraction of international significance" for the collar site are absolutely incredible. The possibilities of this partnership are actually frightening. And this isn't some fly by night media organisation, they are state owned! China is going to be the biggest economy in the world in the next 20 years, they're not about to go bump!

Our owners of one of the worlds richest oil states have now got onside with the top politicians on the worlds next superpower. It kind of makes you realise how small time the likes of David Gill are in comparison when he talks about how many United shirts they sell in Shanghai.
 
I think you might be missing quite a bit here mate. The group that have invested in us are a mass media giant in China. It's the equivalent of Rupert Murdoch, Mark Zuckerberg and the BBC investing in us. Think of the 'favourable' coverage The Shite have had on Sky and in the national press over the years. Now times that by 2 billion!

The reason it's different in China to here is because they are a fairly new culture to football. They like it, it's the most watched sport, it's just become compulsory for kids to play it in school, so the popularity is only going to increase rapidly in the next few years. But because it's new, they don't have established roots in supporting a team. The Shite might be popular there, Liverpool might, but it is not 3 or 4 generations deep like it is here. People can change aliegencies, particularly the kids.

Now if we get wall to wall favourable coverage on TV, newspapers, internet and social media, it's inevitable in a country without a free press like we have here, that our fan base is going to grow exponentially. The reason The Shite can get 70m a season from Chevrolet is because the can spin a yarn to sponsors that they have 650m fans worldwide. Brands want to be associated with that, the exposure is huge. If we can say to a potential sponsor that our partner's media reach is in the billions, imagine the premium we can charge for sponsors.

Increased sponsorship and media exposure means we can attract the very best players and managers on the planet. To put it in perspective, if you add up the whole of Europe, South America, and USA, it's still not as many people as live in China! The market is absolutely colossal, and it's only getting bigger.

The guys who have invested have also recently signed deals with Warner Brothers, Dreamworks and Merlin to open theme parks in China. Their contacts and know how for a "Tourist attraction of international significance" for the collar site are absolutely incredible. The possibilities of this partnership are actually frightening. And this isn't some fly by night media organisation, they are state owned! China is going to be the biggest economy in the world in the next 20 years, they're not about to go bump!

Our owners of one of the worlds richest oil states have now got onside with the top politicians on the worlds next superpower. It kind of makes you realise how small time the likes of David Gill are in comparison when he talks about how many United shirts they sell in Shanghai.
Good post. His Highness is one incredibly shrewd operator. He makes me feel so inadequate haha!

That combination of effectively unlocking the Chinese market whilst also having great partners for whatever the collar site has in store for us makes these guys the dream investors for City. There is literally nobody better, strategically, for us to be in an alliance with. Can't wait to see what happens!
 
It's been said and the key point is that the deal is with the state owned media group, deal done and dusted. Closed door for all other clubs I presume as why would the state compete against itself in the Premier League.
 
How long until we have a Bicester (6 million Chinese visitors in 2012) style designer outlet built on the collar site, combine that with a 'premium' match-day experience in the Sun Jihai lounge and match day income will rocket. Did someone say there are going to be direct flights from China?
 
It's been said and the key point is that the deal is with the state owned media group, deal done and dusted. Closed door for all other clubs I presume as why would the state compete against itself in the Premier League.
Yeah. When the day arrives that City are universally accepted as being the biggest club on the planet (and that day WILL come) we can trace back to yesterday being the pivotal moment, the game-changer.
 
Good post. His Highness is one incredibly shrewd operator. He makes me feel so inadequate haha!

That combination of effectively unlocking the Chinese market whilst also having great partners for whatever the collar site has in store for us makes these guys the dream investors for City. There is literally nobody better, strategically, for us to be in an alliance with. Can't wait to see what happens!

Thanks mate, and I totally agree with you. If they were US investors the equivalent would probably be Viacom, Facebook and Disney combined!

Lots of new owners of football clubs talk about making their club "the biggest in the world". It's usually hot air.

As much as I absolutely idolise Sheikh Mansour and Khaldoon for what they have done for the club, whilst I thought we would be successful, I never really thought we would be the biggest club in the world. I think after that deal yesterday I might have changed my mind.

The ambition and know how that these guys have seemingly knows no bounds and I don't think they'll stop until we are the footballing equivalent of Apple or Disney (cue Mickey Mouse jibes).
 
How long until we have a Bicester (6 million Chinese visitors in 2012) style designer outlet built on the collar site, combine that with a 'premium' match-day experience in the Sun Jihai lounge and match day income will rocket. Did someone say there are going to be direct flights from China?
From June onwards, yes. Direct flights to and from Beijing.
 
With the seemingly inevitable success of CFG can we expect other clubs, with the aid of wealthy backers, to set up competing football 'groups'? Surely we can't be left to mop this all up uncontested? Or have we been so far ahead of the game, and so confidential with our dealings, that it's too late for the others? Usually when a new model that's successful comes along, you get imitators. Any of our more informed posters have any thoughts on this and the future footballing 'landscape' in general? (to use Garry Cook's buzzword!)
 
With the seemingly inevitable success of CFG can we expect other clubs, with the aid of wealthy backers, to set up competing football 'groups'? Surely we can't be left to mop this all up uncontested? Or have we been so far ahead of the game, and so confidential with our dealings, that it's too late for the others? Usually when a new model that's successful comes along, you get imitators. Any of our more informed posters have any thoughts on this and the future footballing 'landscape' in general? (to use Garry Cook's buzzword!)

The cost is huge, most clubs haven't got access to the funds we have without borrowing and it's a hell of a risk/reward. Ferran wanted to do this with Barca but couldn't get the cash together.
 
Apologies if already posted but another great article from Samuel

http://www.dailymail.co.uk/sport/fo...tml?ITO=1490&ns_mchannel=rss&ns_campaign=1490

It is another brilliant article and proves what we knew all along,our owners are here for the long term and are way smarter and more ruthless than the arrogant wankers who mocked them ever realised. We have taken them all on and beaten them and are about to take our foot off the gas and accelerate away as they weep and harp on about past glories and their history.
 
It is another brilliant article and proves what we knew all along,our owners are here for the long term and are way smarter and more ruthless than the arrogant wankers who mocked them ever realised. We have taken them all on and beaten them and are about to take our foot off the gas and accelerate away as they weep and harp on about past glories and their history.
How do you accelerate with your foot off the gas?
 
The cost is huge, most clubs haven't got access to the funds we have without borrowing and it's a hell of a risk/reward. Ferran wanted to do this with Barca but couldn't get the cash together.
True. And this has been the plan since 2008 effectively, 7 years of work. Even if an incredible takeover happened at a rival club tomorrow by a guy with enough resources to make it happen, it's still at least 7 years away from being at the stage CFG is at now. And in 7 years time, CFG will be an absolute monster of an operation. I guess that answers it really. It's extremely difficult for other clubs to cancel out our clear competitive advantage.
 
How do you accelerate with your foot off the gas?

Ha ha spoken as a non driver see! Ok it should have said ''PUT our foot down hard on the gas''. Bloody hell do people read posts just to try and find a mistake in them,so driving them off topic lol?
 
I think where us City fans will benefit directly is that the Chinese media company will promote MCFC to the 7 billion Chinese public, which in turn opens new and vastly increased revenue streams via sponsorship/club partners, which in turn means more cash for the world's best players

China must be very crowded as the planet holds 6 billion. Try 1.3 billion chinese.
 
With the seemingly inevitable success of CFG can we expect other clubs, with the aid of wealthy backers, to set up competing football 'groups'? Surely we can't be left to mop this all up uncontested? Or have we been so far ahead of the game, and so confidential with our dealings, that it's too late for the others? Usually when a new model that's successful comes along, you get imitators. Any of our more informed posters have any thoughts on this and the future footballing 'landscape' in general? (to use Garry Cook's buzzword!)

I think what we can forget vey easily is that there may well not be another Sheikh Mansoor or Khaldoon in the world. What we tend to think of when the Sheikh is mentioned is his enormous personal wealth, but that isn't the half of it. He is a very influential personality on a political and global level , as is Khaldoon and their web of personal contacts and friendships involves anyone with any real claim to be anyone. It is this second quality which was important to this agreement and the knowledge that what the Sheikh offers is a true partnership with a real CFG presence in China to help China fulfil her football aspirations. The CFG is offering to help China become a real power in world football. No other football club can come anywhere near and is stuck trying to flog a few more shirts in China. The Glazers, FSG, Stan Kroenke are too wedded to there break even/show a profit model of restrictive practices and Abramovitch doesn't have the access to the corridors of power and influence (in common with the others) to achieve anything like this. As Khaldoon said, this is a strategic, long term partnership not a quick boost to turnover.
 

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