I don't think the draw helps with the excitement.
Lyon aren't that exciting, feels like we play Shakhtar all the time, Hoffenheim is nothing special.
Last season the Napoli games were great, the rest not so much.
2016 the Barcelona games were pretty special, even though we were shit in the first one. 2015 was good with Juventus & Sevilla.
I know we complained about groups of death in the past, but I still think the ideal group has 2 big teams battling it out for 1st and then a 3rd team who makes things interesting at least. Otherwise the competition starts in February.