Good article by James Ducker @ thetimes.co.uk ...
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Picture the scene a few years from now: a New York City football team playing in the sky blue of Manchester City with one of the potential stars of the Barclays Premier League club’s ambitious academy project running the midfield.
Or how about the New York Yankees baseball team pitching up at the Etihad Stadium to play a regular-season Major League Baseball game in much the same way as American football has set up camp in London in recent years?
None of these ideas is set in stone, of course, but nor were they dismissed yesterday as City, Major League Soccer and the Yankees announced a pioneering deal to create an MLS franchise in New York in time for the start of the 2015-16 season, the commercial opportunities and crossover appeal of which may, in time, come to have a landmark effect.
It is, in the words of Don Garber, the MLS commissioner, a “transformational move”. Sure, there are already figures with stakes in both Barclays Premier League and MLS clubs — think Stan Kroenke, the largest shareholder at Arsenal and also owner of the Colorado Rapids football team. But the idea of a Premier League club in effect creating a mini version of themselves in another country that also happens to be the world’s most lucrative sports market, represents an ambitious and exciting first for European football.
Ferran Soriano, the City chief executive, initially struck upon this idea during his time as a marketing executive with Barcelona but felt that, with a pre-David Beckham MLS still finding its feet, the time was not right for such a tie-in. Eight years on, with MLS boasting the third-highest attendances in United States sport after American football and baseball, attracting a host of blue-chip companies from Pepsi to Microsoft as sponsors and making huge strides in its bid to become “one of the world’s top football leagues” over the next decade, Soriano no longer harboured such doubts.
A driving force behind City’s latest statement of intent, the Spaniard had already been in talks for months with the club’s Abu Dhabi owners about creating an MLS franchise before he formally began work at the Premier League club in September last year. Nine months on, that vision has been realised, although it is the involvement of the Yankees, who will have about a quarter stake in New York City FC, that could prove the game-changer and ensure that this partnership does not end up the way of their previous unsuccessful tie-in with a Manchester club — United — in 2001.
Since Sheikh Mansour bought City in 2008, the club have embarked on a series of commercial and community projects in the US, but this latest development could give them a footing and profile previously unimaginable.
The next two years, as City and the Yankees work together to ensure the fledgeling team are in place by April 2015, are certain to be intriguing.
Soriano will oversee the appointment of a director of football, coach and staff with offices due to be set up in New York, while the Yankees will have a role to play in the creation of a new stadium, the preferred site for which is Flushing Meadows-Corona Park in Queens, near the home of the New York Mets baseball team.
That process may not be without its obstacles; local residents and politicians have already registered their opposition because of the human rights record of Abu Dhabi, whose ruling family own City, but where there is a will there tends to be a way.
Under MLS rules, clubs are allowed to make three marquee overseas signings outside their wage cap, so just as Beckham’s arrival at the Los Angeles Galaxy in 2007 helped to put football in the US on the map, there is every possibility that a New York City team under City ownership could boast some of the most recognisable names in world football.