oakiecokie
Well-Known Member
gordondaviesmoustache said:This is strategically a perfect move for the football club.
I have felt for sometime football in the US inexorably moving towards critical mass and I suspect next years World Cup, given its location and equivalent timezone to the US, will provide that final impetus to fully establish the game over there. It won't displace American Football or Baseball, but it will sit alongside them within a decade imo.
It is an important market for City because the Asian market has already been subject to many years of exposure to the likes of united, Arsenal and Liverpool and whilst it should not be ignored I think it provides limited commercial opportunities for the club.
There is also a distinctive difference between the consumers in each of these markets which will mean that once established, the US will be far more lucrative: a City supporter in the US will prove to be a much greater source of revenue to the club than one from Asia. Their spending power will be much greater, they will more readily eschew snide merchandise and be better placed to visit games in the UK.
I imagine to many of our long-term supporters this may be another bewildering and unwelcome development to City and the world of football more generally, but it would be utterly absurd if football today closely resembled itself from the 1970's. Not much else in this world does. For me it's very exciting to be part of this football club, a club I saw drop through the divisions, continue its seemingly inexorable rise to prominence in the global sporting arena.
As an old dodger meself GDM,I must be in the minority.Its a brilliant move and as you rightly point out we would be trying to flog a dead horse over in most parts of Asia.
Tapping into the States is as Baldrick says "a cunning plan M`Lud"