On Page 6 of the Standard you will note that all clubs are required to form a Fan Advisory Board (in our case City Matters) and, at least in my opinion, it is pretty clear throughout that the Premier League intend for this group to take the lead on official engagement with the club. I know that at least one other club with pretty established supporter groups have had to form new arrangements due to this. You can also see in the Standard that sub-groups are expected to be a key part of engagement.
Of course, the Standard does talk about continued engagement with the wider supporter base and existing channels like Official Supporter Clubs. This is covered by the final page of City’s Fan Engagement Plan. That said, I think this section is perhaps light on detail.
My point with all this, as I alluded to in my previous post, is that I think the Fan Engagement Plan is largely produced to meet the requirements of the Fan Engagement Standard. In that sense, it isn’t necessarily a true barometer of how well a club engages with its supporters. I’ve seen Wolves’ version and it resonates there. It is perhaps a downside of the new Standard that it is too focused around one representative group.
That’s not to say that City don’t engage beyond City Matters. They work with the 1894 Group on occasion, send out regular surveys and organise focus groups. Like with City Matters, whether they always listen to this feedback is another matter and I do think they could be better at engaging more generally.
I think there is also a link to my point about the Plan lacking season specific focus topics. The Standard requires clubs to outline the general topics that their Advisory Board may cover. However, a lack of more tangible and more detailed topics, in my view, makes it somewhat harder to evaluate success at the end of the season - as City Matters and other Fan Advisory Boards will be required to do. Of course, such targets aren’t the only way to measure the effectiveness of a group and we cannot always foresee pressing issues in advance (who would have thought that fan experience at the Champions League would have been one last season, for example), but they do help with overarching themes that are currently important to fans. Of course, the Plan and the Terms of Reference outline a number of governance standards that are easy to measure. My worry is that the evaluation at the end of the season is going to be focused on procedure (which is of course important) rather than the substance of results.