Prestwich_Blue
Well-Known Member
And that's the problem. On the one hand, we have a wide range of prices to suit all pockets, from £310 seats in SS3 and Value Seasoncards, to £1300 in 93:20. We also have 40k seasoncard holders.However, as you’ve said there will be others on a tight budget who can ill afford to move to a potentially more expensive seat.
Compare that to Liverpool, where the seasoncard prices range from £685 to £869 and there's only 25k season tickets. Hence why Liverpool's matchday revenue is nearly 50% higher than ours in a similar sized stadium. That extra revenue would cover the transfer fee and most if not all of the wages for a world class forward.
But, as I said to someone on Twitter last night, we don't have a seemingly bottomless pit of fans and the ones we do have don't have bottomless pockets. So the club should be balancing trying to optimise its revenue stream but not in a way that impacts demand, negatively impacts existing fans or puts off new fans from attending regularly.
I simply don't think that the club thinks far enough ahead; they just seem to focus on a 12-month horizon and getting a year-on-year increase. One day (and that may be this coming summer) that attitude may well bite them on the bum.