aguero93:20 said:Etihad are first tier I would have thought? Think it's Eti Salat or Abu Dhabi tourism we can't raise instead.Thaksinssoldier said:Nonsense.of course we can re-negotiate with nike.
We're not allowed to raise 2 specific sponsorship agreements,likely etihad and aabar.
Definitely, Nike, Etihad and BT would all be first tier, main sponsors.Thaksinssoldier said:aguero93:20 said:Etihad are first tier I would have thought? Think it's Eti Salat or Abu Dhabi tourism we can't raise instead.Thaksinssoldier said:Nonsense.of course we can re-negotiate with nike.
We're not allowed to raise 2 specific sponsorship agreements,likely etihad and aabar.
I'd say you are right,but nike certainly won't be one of those.
eversince 76 said:Like the people in charge continue to say: We'll quietly keep working on making City better and bigger. Sometimes we get a punch and we'll take it.
Dunne's own goal said:cleavers said:Lots of numbers and letters, nice to see we're above lots of other clubs, but what does it actually mean ?
(I'm not being difficult, but "brand" is a very broad church, and I did click the link but it didn't help much.)
Means nothing. Well, kind of shows we've done a lot of things correctly, on and off the field, but I don't think anyone at the club gives a sh*t. They have their own ways to measure our commercial success/brand awareness/whatever.
I just want the Premier League table to look just like it is now. :-)
Cobwebcat said:LoveCity said:Could this be used to renegotiate our £12m a year kit deal with Nike? United are soon to sign a £60m-ish a year kit deal and that will be the new standard.
Reports like this can only help us and this one is particularly significant as the brand is all important these days.
Brand Finance Plc is the world’s leading brand valuation consultancy. We advise strongly branded organisations on how to maximise their value through the effective management of their brands and intangible assets. Founded in 1996, Brand Finance has performed thousands of branded business, brand and intangible asset valuations worth trillions of dollars.
HOW THE BRAND VALUE IS CALCULATED
Brand value is essentially the cost that a third party would have to pay to license the use of a brand. Brand strength analysis benchmarks strength, risk, longevity and future potential of the brand relative to competitors. This takes into account financial metrics such as revenue mix and growth, football specific marketing metrics such as honours, squad value, club heritage, Kickdex data, UEFA coefficient ranking and average attendance amongst others.
Another way of looking at it is to look at the current TV deal which sees relegated clubs receiving the same amount as Utd did as Champions.......that deal was done on the back of Agueroooooo! which was a great footballing moment.BelleVue53 said:When the "big four" shook hands with Murdoch and turned it all into a multi million pound business they all thought it would all be for themselves. We were a million miles away and no threat to anyone, however, things have changed and the power balance is now a great concern to them all, hence fast-tracking FFP into place. No doubt they try all sorts to stop us but the Blue Moon continues to rise at an alarming rate!