i8rags
Well-Known Member
Re: City's brand unaffected by FFP up from 8th to 5th in Wor
I won't rest til we are top.
I won't rest til we are top.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an alternative browser.
You should upgrade or use an alternative browser.
City's brand unaffected by FFP up from 8th to 5th in World
- Thread starter Cobwebcat
- Start date
bobbyowenquiff
Well-Known Member
Re: City's brand unaffected by FFP up from 8th to 5th in Wor
The funniest thing about all this is that we owe some of our success to the strength of United. We have always been reasonably well known as "the other club in Manchester". I have relatives the USA and even in the 90s their football-daft kids saw City as cool (probably because of the Madchester scene and Oasis)
City have positioned themselves skilfully (welcome to Manchester Tevez posters etc) as the community club with staunch local routes. We are a sort of "anti-United" brand. We are the alternative choice for sponsors and in this way we actually feed off United's brand. The City of Manchester itself is a strong international brand (alternative to London) so that helps as well.
So, as well as supporting us by filling up their cars with fuel, we have a lot to thank the rags for!
The funniest thing about all this is that we owe some of our success to the strength of United. We have always been reasonably well known as "the other club in Manchester". I have relatives the USA and even in the 90s their football-daft kids saw City as cool (probably because of the Madchester scene and Oasis)
City have positioned themselves skilfully (welcome to Manchester Tevez posters etc) as the community club with staunch local routes. We are a sort of "anti-United" brand. We are the alternative choice for sponsors and in this way we actually feed off United's brand. The City of Manchester itself is a strong international brand (alternative to London) so that helps as well.
So, as well as supporting us by filling up their cars with fuel, we have a lot to thank the rags for!
Tim of the Oak
Well-Known Member
- Joined
- 29 Dec 2012
- Messages
- 18,590
Re: City's brand unaffected by FFP up from 8th to 5th in Wor
Our profile will rise again next season with the return of Onest Arry Redknapp to the top flight, the media's darling. I am surprised we've not had Arry on stage in City Square since he seems to talk about us more than anyone I know!
Our profile will rise again next season with the return of Onest Arry Redknapp to the top flight, the media's darling. I am surprised we've not had Arry on stage in City Square since he seems to talk about us more than anyone I know!
Tim of the Oak
Well-Known Member
- Joined
- 29 Dec 2012
- Messages
- 18,590
Re: City's brand unaffected by FFP up from 8th to 5th in Wor
Maybe the Nike deal has clauses that allow us to generate more income from the deal if we sell over a certain number of tops or go a long way in the Champs League. I don't know if this is the case. They would have expected us to be successful in the PL.
I'd be surprised if we could renegotiate the Nike Deal without a very big increase in shirt sales. They have probably paid us the market rate in comparison with what the likes of the Rags sell.
The likes of Under Armour and Warrior will pay a premia because they were not recognised brands in the UK. Nike don't really need the leg up. In contrast we have significantly helped Etihad to to raise their profile and this is reflected in the size of the sponsorship deal.
Maybe a factor in our brand being valued highly is that we help organisations to raise public awareness of them so that when people are in the market to buy say a holiday they associate Etihad with high quality / success. This is a slightly different advertising / marketing model to selling shirts where purchases are based on engagement with one Club (that requires a higher level of public engagement),
aguero93:20 said:Definitely, Nike, Etihad and BT would all be first tier, main sponsors.Thaksinssoldier said:aguero93:20 said:Etihad are first tier I would have thought? Think it's Eti Salat or Abu Dhabi tourism we can't raise instead.
I'd say you are right,but nike certainly won't be one of those.
Maybe the Nike deal has clauses that allow us to generate more income from the deal if we sell over a certain number of tops or go a long way in the Champs League. I don't know if this is the case. They would have expected us to be successful in the PL.
I'd be surprised if we could renegotiate the Nike Deal without a very big increase in shirt sales. They have probably paid us the market rate in comparison with what the likes of the Rags sell.
The likes of Under Armour and Warrior will pay a premia because they were not recognised brands in the UK. Nike don't really need the leg up. In contrast we have significantly helped Etihad to to raise their profile and this is reflected in the size of the sponsorship deal.
Maybe a factor in our brand being valued highly is that we help organisations to raise public awareness of them so that when people are in the market to buy say a holiday they associate Etihad with high quality / success. This is a slightly different advertising / marketing model to selling shirts where purchases are based on engagement with one Club (that requires a higher level of public engagement),
urmston
Well-Known Member
Re: City's brand unaffected by FFP up from 8th to 5th in Wor
I'm not convinced by a table which says City are a bigger brand than Liverpool.
Liverpool are still a much better known and supported club world wide than City.
This table seems like a snapshot to me, and I don't think City would stay so high if they failed to win a trophy for a year or two, while some other clubs have more resilience in this respect.
I'm not convinced by a table which says City are a bigger brand than Liverpool.
Liverpool are still a much better known and supported club world wide than City.
This table seems like a snapshot to me, and I don't think City would stay so high if they failed to win a trophy for a year or two, while some other clubs have more resilience in this respect.
Tim of the Oak
Well-Known Member
- Joined
- 29 Dec 2012
- Messages
- 18,590
Re: City's brand unaffected by FFP up from 8th to 5th in Wor
I would tend to agree with you Urmston, particularly in relation to international supporters. However, it is very difficult to compare because our partnerships are largely with very affluent parts of the globe, including Dubai as we all know.
That said, all our tickets for home games seem to sell (although a minority of fans don't always turn up). I seem to recall that Liverpool had 10,000 empty seats for some home games under Roy Hodgson. This was only a few years ago.
urmston said:I'm not convinced by a table which says City are a bigger brand than Liverpool.
Liverpool are still a much better known and supported club world wide than City.
This table seems like a snapshot to me, and I don't think City would stay so high if they failed to win a trophy for a year or two, while some other clubs have more resilience in this respect.
I would tend to agree with you Urmston, particularly in relation to international supporters. However, it is very difficult to compare because our partnerships are largely with very affluent parts of the globe, including Dubai as we all know.
That said, all our tickets for home games seem to sell (although a minority of fans don't always turn up). I seem to recall that Liverpool had 10,000 empty seats for some home games under Roy Hodgson. This was only a few years ago.
TCIB
Well-Known Member
Re: City's brand unaffected by FFP up from 8th to 5th in Wor
I lived in milwaukee and austin tx.
Nobody had ever heard about us, we owe nothing to united in such respects.
Even living in Holland barely anyone had ever heard of us.
100% disagree with you.
bobbyowenquiff said:The funniest thing about all this is that we owe some of our success to the strength of United. We have always been reasonably well known as "the other club in Manchester". I have relatives the USA and even in the 90s their football-daft kids saw City as cool (probably because of the Madchester scene and Oasis)
City have positioned themselves skilfully (welcome to Manchester Tevez posters etc) as the community club with staunch local routes. We are a sort of "anti-United" brand. We are the alternative choice for sponsors and in this way we actually feed off United's brand. The City of Manchester itself is a strong international brand (alternative to London) so that helps as well.
So, as well as supporting us by filling up their cars with fuel, we have a lot to thank the rags for!
I lived in milwaukee and austin tx.
Nobody had ever heard about us, we owe nothing to united in such respects.
Even living in Holland barely anyone had ever heard of us.
100% disagree with you.
Rammyblues
Well-Known Member
Re: City's brand unaffected by FFP up from 8th to 5th in Wor
I am no marketing expert but isn't there a difference between brand and popularity?
I am no marketing expert but isn't there a difference between brand and popularity?
zeven
Well-Known Member
Re: City's brand unaffected by FFP up from 8th to 5th in Wor
Right now im not suprised Manchester city is a stronger brand than liverpool.
Its much more to an evaluation of a brand than how big he following is in Asia.urmston said:I'm not convinced by a table which says City are a bigger brand than Liverpool.
Liverpool are still a much better known and supported club world wide than City.
This table seems like a snapshot to me, and I don't think City would stay so high if they failed to win a trophy for a year or two, while some other clubs have more resilience in this respect.
Right now im not suprised Manchester city is a stronger brand than liverpool.