The clearer photo has solidified my dislike of the shirt. It turns out all the purple backlighting for official promo shots, purple collateral for club events, and purple smoke at the parade was in fact likely meant to ease us in.
I personally just hope this is not a play to establish sky blue, purple, and white as our official colours using the goodwill created by our historic treble/quadruple season (as it is a very strange colour combination from both a design and kit history perspective). It’s probably not, of course, but that’s also what Cardiff supporters said when the rumours of their colour change started (I knew one that swore that the ownership would never be so stupid and out of touch as to do that).