In my opinion the current badge and all previous ones are too detailed and do not immediately identify the club. In the current modern media branding, a simple, uncluttered design works better. For example, think of Nike with the swoosh, for football badges Arsenal with the artillery piece, Spurs and the cockerel, Liverpool with the Liver Bird or even Derby County with the ram all have a single, one dimensional image which is easily recognisable. I would have thought this is the type of image the club would be looking for if they are looking at a global market. Anyone any ideas of what such a badge for City would look like?