Mate you're singing to the choir with the sky blue shorts and Coventry City comparisons. Check out the thread I started on next years kit, and I've been posting about that for years.
The decision makers at the club know how unpopular these things are with the fans, they just choose not to listen.
Same with the badge. If they'd bothered to look on these threads over the last 3 years, they'd have a very good idea about which designs were overwhelmingly popular.
Instead they choose not to listen and choose to go for something "Modern, original" and shoe horn in as many symbols as possible.
I refuse to believe the club are too incompetent to take these things on board, I just think they don't really give a toss what lifelong blues think. Not if it gets in the way of their marketing strategy anyway.
You're saying this as if the badge has already been released. The round badge suggest they have been listening. They aren't just going to take the older style and say "tada!" of course it needs to be modernized a bit.