But the word City doesn't look more prominent it looks out of sinc with the Manchester, the ship should be a third of the shield not half,football club should be in there & the rose just looks like an after thought. When something is being designed, you take basic elements you want & put them together so as to create something that looks like a single entity, omitting things that just don't look right, I mean even the lettering font doesn't look right. A competent graphic designer could sort this out in half an hour. It looks amateurish, someone on here has made it look miles better by putting white in the stripes & football club back in. These are things that should have been played around with by the designers, it looks to me like they've just said ' it's not important & that'll do'. They pretend to listen but actually the people that sanctioned this hav'nt got a clue.
First off, your initial post was that what I said was incorrect -- you didn't even make a passing mention as to why in this post.
It's very hard to type what a design process is, but what you described isn't it. I work in this field, albeit not as a designer, and while there is a lot of tinkering, the process ALWAYS includes dozens of options. I've received upwards of 75 options on one logotype at one point, and that was just logo type! Whatever combination you think makes it perfect was almost assuredly looked at and rejected by someone at the club for some reason. It's entirely valid to say that that person was wrong, but to act like this process didn't take a look at probably hundreds of permutations is naive at best. For reasons we won't know, they decided they liked these elements -- they wanted double blue rivers (perhaps worried about applicability on white with white rivers), they wanted City set off by itself in white space, they wanted to drop Football Club.
As to showing it to other designers, while a useful mechanism for gathering input, it's not something I do much of professionally. It's very rare to find a designer who doesn't think another designer's work is horribly misplaced. It's sort of natural to the work that they do and one person's design ethos is seldom replicated by another person's. That doesn't make the person who did this badge "right". There are things I might have done differently or like to have seen different according to my personal tastes, but I'm not going to be surprised if you ask 8 designers about it and get 8 different opinions about what is wrong with it either. Unless you were party to the conversations about what they wanted to project with this image and what was important to them, you're highly unlikely to be able to get into this with them.