could just be a case of dis-associating FC, Football Club and especially MCFC from City, having created Melbourne City and in effect making them MCFC (think this is the catalyst for changing the badge eventually), to rebrand us just as Manchester City.
think having nothing that says its a football badge is a flaw, even having a football in place of the rose is a better option in imo. In 38 years iof life and 30 years supporting City, i've never associated them in Lancashire, even though it was part of the old crest, its something never bothered with.
so personally, i'll be mentally seeing a football instead...