I'm not talking about Cole, I'm talking about the bigger picture.
Some of you are obviously cool with supporting a business as long as you keep on winning and I understand that.
Speaking only for myself, I find that a bit cold and sterile. I don't care about the money we make and I don't care what our net spend is. To be honest, I'm not sure why anyone would care who isn't paid to do so.
I used to take pride in our academy but I haven't been to an EDS game in years because it doesn't really mean much to me anymore. It's gone from "that number 8 looks good, he might go on to do big things with us" to "that number 8 looks good, he might help us pay for some ten a penny Premier League player."