I was pretty unimpressed with Cook's credentials when he took over and he hasn't let me down. I thought it was hilarious that our own website highlighted the criticism in the press today. It should, once again, have been so simple. Like with Kaka, you prepare a perfectly drafted statement and follow that line and say nothing more.
The owners did nothing wrong really. Having invested heavily they wanted a new manager - that is their prerogative. All that was wrong with the management of the newsflow. They should have denied and continued to deny until Sunday afternoon and then announced it. All they had to say was, Hughes has done a good job but we didn't feel the progress was sufficient given the quality of the playing staff and the spend. We wish Hughes well in the future. Instead we have Cook debating the league position of teams that have got 70 points in the past, the meaning of "trajectory" and allowing himself to be drawn and dug deeper into relationship issues with the press. Its just embarrassing and unfortunately does matter because it sets the whole scene around a club. Nothing three wins on the bounce wont fix but the pressure is on.
Lets be clear, we'd all be moaning like hell if they hadn't got a man signed up before giving Hughes the boot. That's life and happens in any high paid role.
How ironic that right now those same owners have a top headhunter engaged to find Cook's replacement behind his back. The lead in time will be lengthy (as most businesses will hold an executive to a period of "gardening leave") but I am certain the search is on. There is simply no way the Arabs would put up with Cooks embarrassing "communication" errors. Like Hughes, the investment on the non-playing side has been significant and I'm sure that they will feel the progress in business and image terms has been unimpressive. He's not "their man" and that will also be key. And expect a new press team too - one that isn't allowed to be on holiday on the day of such a major announcement (according to one of the podcasts one of the two in the press office wasn't even around on Saturday - ludicrous planning).