One night hard drinking in Norway with 3 friends we'd run out of money (pretty quick if any of you have been to Norway) and run out of booze so we broke open the duty free we'd bought to carry on but none of us bought beers/spirits only after shave so after deciding which one smelt like you could drink it we decided on Joop! So 2 bottles of it later we ended up in A&E in Tromso with alcohol poisoning. Can't smell Joop to this day without gipping.