I've held out a month now and they not budge from 40% off, after all the moaning from the wife and the 3 sprogs about recording and catch up I've resubscribed for another 12 months, but had to bin the sports off to get the price down to £46 p/m that's the box sets, and cinema HD and 1 extra multiroom box. I have a 14 day cooling off period so if there is a valck Friday deal that's better then I will call sky up again. I have streamed every football game that I have wanted to watch in HD anyway, so the sports channels won't be missed by myself.