Dynamic ticket pricing coming to football

  • Thread starter Thread starter MAG
  • Start date Start date
TedofChume said:
Dynamic pricing is a good idea if your stadium doesn't sell out and you don't have many season ticket holders. You don't need a computer to work it out either Just charge £1 for each row you sit further back.

It would work well in the lower leagues, allowing clubs to capitalise on big home cup matches, without harming the regular fan, with or without a season ticket. Provided they can buy them first.

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For a club like City, we now have tens of millions of fans.

I know plenty of people who have bought Match Day Cards, then can't get tickets. I know people at the start of the season who were 40,000 - 60,000 in the queue to try to buy Premier League tickets and didn't get any. They're already paying £70-£80 a ticket for seats that cost season ticket holders £40-£50. This simply isn't fair on these fans.

The reality is City have far too many season ticket holders. They get all the prime Premier League matches and many spurn the crap (by comparison) Cup games.

So all you can do is increase prices, increase the capacity or cut the number of sesson ticket holders to alleviate the pressure on tickets.

Fewer season ticket holders would mean more tickets available for Premier League games. Recently the numbers have gone down from 42k to 38k. So the club are doing what they can.

This is also why the Inter game is so expensive.

They've got to find the sweet spot of the price of the ticket where they can only just fill the stadium.

Dynamic pricing would fix part of this problem.

For years we had the idiocy of the cheapest tickets being down the side in the lower tier, which were the prime seats. Albeit a legacy of the Kipppax, it was absurd. Everyone whinged when the price of these seats in the East stand were harmonised with the Colin Bell. They're the same standard!!!

By all means keep cheap(er) seats for the loyal fan, but it is unrealistic to expect these to remain prime seats as well. They will probably end up in the gods behind each goal.

City like our rivals play preseason friendlies around the globe where tickets cost £100-£200. So the demand is collosal.

As a club, success breeds success and success breeds demand and prices will go up. There is no easy way of addressing this issue.

Dynamic pricing can help but isn't a magic bullet either.
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Season ticket holder who in the main kept this club going through the rough times and would stay with us if we were in the vanarama.

Just because we can now sell the stadium out twice over in theory doesn't mean you price or force them out to reduce it and disregard their loyalty for the day tripper cash cow.

But it is gonna happen the club will still have roots with local fans who cannot give it up or can afford what's coming, but in 2 decades or sooner City the local club where two thirds in the ground will be from the 15 miles around and go every week on season cards will be gone, and a more soulless rag/red scouse/arse match day attendance day out will be the norm
 
Gray said:
The scousers season tickets amount to less than half of the stadium capacity at 44%. We on the other hand have the highest percentage of season ticket holders at 74%.
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But they are a cult so those liverpudilian fans who cannot get tickers won't criticise the lack of ticket oportunity.
 
Gray said:
It amazes me how people who have paid such a lot to attend these matches, end up doing the following.
  • Arrive after kick-off
  • Go to the bar 5 minutes before normal half-time
  • Get back 10 minutes into the second half
  • Leave with 10 minutes of normal time still to be played
They barely watch an hour of the game!
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This irritates me far more than it should. I know they have paid so can do what they want but it is very annoying when you are trying to watch the match in-between people passing in front of you. The toilet breaks need adding to your list too.
 
blue whippet said:
This irritates me far more than it should. I know they have paid so can do what they want but it is very annoying when you are trying to watch the match in-between people passing in front of you. The toilet breaks need adding to your list too.
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There is a bloke on my row who definitely has a bladder problem.
 
Craig said:
To be fair they’ve done more than us to stand up to owners taking the piss.
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Tbf our owners have transformed us from mediocrity to the best team and best run club the country has ever seen. Their owners have overseen a period which has cemented their status as also rans.
 
Axel Freed said:
Tbf our owners have transformed us from mediocrity to the best team and best run club the country has ever seen. Their owners have overseen a period which has cemented their status as also rans.
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That’s alright then. Let them just keep getting rid of all the Manchester working class fanbase with constant price hikes and other shite.
 
Craig said:
That’s alright then. Let them just keep getting rid of all the Manchester working class fanbase with constant price hikes and other shite.
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I was more having a go at the scousers being a nothing club these days rather than giving our owners a free pass for everything they’ve done
 
bluestevei said:
I don't think any game will be a dead rubber now, we need to be in top 8, the higher up will be a advantage put below 8 and it's another 2 games to play I think
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True, but we could have a decent cushion between ourselves and ninth after seven games so the final game will be far less relevant. If we're safe in the top eight after six games then the final league stage game could well be a dead rubber, and with a fair gap between the sixth and eighth games there is plenty of time for the club to set prices accordingly.
Much of the problem is down to Inter being the first game, but the reluctance to publicise any sort of price structure for any competition means we can't even guess what those games will cost. My view is that the club could possibly continue with high prices for the Sparta Prague game if Inter sells out. Feyenoord will be tricky for the club as some of their fans can be a bit arsy so they might want stricter buying requirements which could keep tourists away so lowering prices for City fans.
 
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