Linda Yaccarino was chairman of global advertising and partnerships at NBCU. Twitter owner Elon Musk said earlier he had picked a new chief executive without naming the person.
www.wsj.com
Deal done and announced today.
Safe pair of hands, very commercial, stops the brand being overwhelmed by Elon's "all worship my great penis of not at all fake machismo" figurehead schtick.
If I had to guess why, I'd point to the reported success of Bluesky's beta being accompanied by a load of "Women... LOOK" headlines like this one;
Bluesky, started by Twitter co-founder Jack Dorsey, now has 14.5 million users — up from nine million in September
www.standard.co.uk