It's a reasonable effort.
It does apologise.
Not sure what folk expect. Does anyone really think the takeover was driven by boyhood dreams of standing in the Kippax or something?
They're in it for the money, and somewhat for the image of Abu Dhabi aka sportswashing. They run the club incredibly professionally compared to any other in the entire world.
Here, they fucked up. Massively. They obviously decided this ESL would fly, so they had no alternative but to back it. It never seemed that they were driving it or liked it, just that they decided it was inevitable.
Hopefully they've learned a lesson: in the end you can't make money long term by breaking the principles of your business, even if it looks attractive.