Email from our CEO

[cleavers]

you must have got mine then. I’ve had nowt

Unless they are planning on sending me a load of cash in the post instead

If you do get a load of cash let me know, and we can exchange half of it for my second email ;-)

 

[Gordyola]

Didnt get the email :( do I need to sign up for the City shop sales emails to be on the list ?

Every member got one check your email is right on OS

 

[jayfx]

Meh

 

[Manc in London]

Saying he 'wants' to do it is a more personal touch that makes it seem like his heart is in the right place. Without it, it comes across as rather robotic and authoritative. The former is more submissive and the latter is indifferent and dominant.

Normally with an apology you want to be submissive. It's a way of saying, 'I'm sorry, and I'll let you be the controlling party in how you feel about this thing and react to the apology, given I was the one who screwed up.' Being more dominant in an apology is almost demanding forgiveness.

When he was giving the interview about FFP, that's when you don't want him using the word 'want'.

Filling messages with fluff sounds insincere. 'I want... ' is simply incorrect too. It is an intention, not an act. It is similar to "I would like to confirm... '. It should be," I confirm... ". The writer comes across as pompous in some instances when using fluff.

You don't act submissive. Complainants want you to get to the point, deal in facts only and acknowledge wrongdoing. Of course, you can soft soap things a tad. Your approach is more akin to how you apologise to the missus or one of your children.

NB I have read the email. No issues with it all (apart from the fluff, of course).

 

[mccity]

Filling messages with fluff sounds insincere. 'I want... ' is simply incorrect too. It is an intention, not an act. It is similar to "I would like to confirm... '. It should be," I confirm... ". The writer comes across as pompous in some instances when using fluff.

You don't act submissive. Complainants want you to get to the point, deal in facts only and acknowledge wrongdoing. Of course, you can soft soap things a tad. Your approach is more akin to how you apologise to the missus or one of your children.

NB I have read the email. No issues with it all (apart from the fluff, of course).

I mean the bolded answers the question. This wasn't meant to be a corporate apology. This was meant to be a personal one towards a bunch of people with the kind of emotional attachment that is on a par with family members. The fans aren't complainants who want answers, they're angry and let-down folk who want to believe that the club they support actually considers them important.

A personal, submissive apology is the right way to go. Straight to the point authoritative ones very rarely get anywhere on this kind of level. That's why John Henry did a video shoot for his apology. To make it seem personal and submissive.

 

[Manc in London]

I mean the bolded answers the question. This wasn't meant to be a corporate apology. This was meant to be a personal one towards a bunch of people with the kind of emotional attachment that is on a par with family members. The fans aren't complainants who want answers, they're angry and let-down folk who want to believe that the club they support actually considers them important.

A personal, submissive apology is the right way to go. Straight to the point authoritative ones very rarely get anywhere on this kind of level. That's why John Henry did a video shoot for his apology. To make it seem personal and submissive.

Nope. Not at all. It is ironic as "I would like..." actually sounds more corporate. You may as well thrown-in "at the end of day" and other sentence fillers.

When I apologise to the missus next time, I will say "I would like to apologise". I think she would rather I said "I apologise" or "I am sorry".

Fluff is fluff. Most of us see through it as unnecessary waffle.

 

[mccity]

Nope. Not at all. It is ironic as "I would like..." actually sounds more corporate. You may as well thrown-in "at the end of day" and other sentence fillers.

When I apologise to the missus next time, I will say "I would like to apologise". I think she would rather I said "I apologise" or "I am sorry".

Fluff is fluff. Most of us see through it as unnecessary waffle.

No. It's important that when you screw up big time to be clear that you want to apologise, and not that you are doing it out of obligation. That's why they say it. We can argue it until the cows come home but there's a reason why whatever top PR firm City used stuck it in there.

Adding you want to or would like to is a must have for apologies for serious misdemeanours. It's stupid on casual stuff but at this level people care more for emotional intent than just words.

 

[Eccles Blue]

Did anybody really think for a minute that Soriano wrote one word of that email? It was probably written by a PR person or even his secretary or PA.

As for the ‘stakeholders’ bit, when our own Department for Education (or it could be of Education this week, they do like to change it) says stakeholders when talking about pupils what can we expect! Can you imagine a 5 yr old stakeholder?

Having said that it’s done now. It has left me with a nasty taste and a heavy heart for the future of the team I have supported for 67 years but it won’t stop me fighting to the end! I’m a Blue I will never give in. :-)

 

[Holden onto a hero]

I see it as a very ploy attempt to try and get the fans back onside , lets not forget that this football club less than 72 hours ago wanted to get into bed with its enemy , and completely alienate it's entire fan base in one fell swoop.

 

[The Future’s Blue!]

They had to apologise? All’s it needed was an explanation, the only ones that should be apologising are those who were guilty of dreaming up this farce.