Agree - said recently that I thought premier league ticket pricing was a cartel, but I’ve since had my eyes opened by the pricing policies of Liverpool, Everton, Newcastle, Leeds and Villa. Similar demographic, but much cheaper tickets. I know the product is nowhere near as good as the beauty we are lucky to see, but the club needs to do all it can to get the 15-23 age bracket into matches. Sweeping stereotype, but they’re more likely to have a few beers and start the atmosphere, respond to the away fans etc. That and the very old chestnut of not giving the away section pride of place in the stadium.