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Etihad Campus, Stadium and Collar Site Development Thread
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Re: Etihad Campus, Stadium Development and Collar Site (cont
Brand image and awareness. Getting exposure for your product and associating it with a successful vibrant sporting club watched by your target audience (young men)the world over. The COMs is now the Etihad, and in terms of profile for Etihad Airways it must be one of the best deals ever as everyone knows City's ground as the Etihad.
I have no idea if there's any sponsorship plans pending, but it's a very well trodden form of marketing.dobobobo said:Marvin said:Is that a serious question?
Well Marvin, please explain when the name of that stand is going to be used, in other words advertised.
Brand image and awareness. Getting exposure for your product and associating it with a successful vibrant sporting club watched by your target audience (young men)the world over. The COMs is now the Etihad, and in terms of profile for Etihad Airways it must be one of the best deals ever as everyone knows City's ground as the Etihad.
Re: Etihad Campus, Stadium Development and Collar Site (cont
Which is precisely why I can't see Nissan being interested in one section of the ground when it will get no exposure.
I think Nissan would prefer to sponsor the new training complex, which is what I have heard is on the cards...but I've have not read up on it properly yet to know it is a more than just a rumour.
P.S. Nissan have no interest in advertising to just young men. They want to sell family cars, which is why I can see why they would be interested in City, but not a stand when Eithad is the established name for the whole of the ground.
Marvin said:I have no idea if there's any sponsorship plans pending, but it's a very well trodden form of marketing.dobobobo said:Marvin said:Is that a serious question?
Well Marvin, please explain when the name of that stand is going to be used, in other words advertised.
Brand image and awareness. Getting exposure for your product and associating it with a successful vibrant sporting club watched by your target audience (young men) the world over. The COMs is now the Etihad, and in terms of profile for Etihad Airways it must be one of the best deals ever as everyone knows City's ground as the Etihad.
Which is precisely why I can't see Nissan being interested in one section of the ground when it will get no exposure.
I think Nissan would prefer to sponsor the new training complex, which is what I have heard is on the cards...but I've have not read up on it properly yet to know it is a more than just a rumour.
P.S. Nissan have no interest in advertising to just young men. They want to sell family cars, which is why I can see why they would be interested in City, but not a stand when Eithad is the established name for the whole of the ground.
Re: Etihad Campus, Stadium Development and Collar Site (cont
Nissan are a global partner, the first of a new group of such sponsors.
The CFG are building clubs and academies all across the world and Nissan are buying into that.
The value of these deals will be enormous and many.
Nissan are a global partner, the first of a new group of such sponsors.
The CFG are building clubs and academies all across the world and Nissan are buying into that.
The value of these deals will be enormous and many.
HelloCity
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Re: Etihad Campus, Stadium Development and Collar Site (cont
Of course they can.
Marvin said:fbloke you are going to scream now, but did we decide whether CFG sponsorships can be included in FFP b/e calculation?
Of course they can.
remember arthur mann
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Re: Etihad Campus, Stadium Development and Collar Site (cont
Not in Man Citys case, everyone else yes.Marvin said:fbloke you are going to scream now, but did we decide whether CFG sponsorships can be included in FFP b/e calculation?
Re: Etihad Campus, Stadium Development and Collar Site (cont
I'd be very surprised if a sponsorship deal that includes NYFC and MFC will be allowed to pass ffp. No other clubs have these sorts of deals so they will kick up a fuss. Then they will have to sort out what percentage of the deal can be attributed to Manchester City and what for NY and Melbourne. I can see a lot of problems on the horizon for the ffp rules.
ManCityX said:Marvin said:fbloke you are going to scream now, but did we decide whether CFG sponsorships can be included in FFP b/e calculation?
Of course they can.
I'd be very surprised if a sponsorship deal that includes NYFC and MFC will be allowed to pass ffp. No other clubs have these sorts of deals so they will kick up a fuss. Then they will have to sort out what percentage of the deal can be attributed to Manchester City and what for NY and Melbourne. I can see a lot of problems on the horizon for the ffp rules.
HelloCity
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Re: Etihad Campus, Stadium Development and Collar Site (cont
Sorry, read it as CFA since this is a thread about the campus.
stony said:ManCityX said:Marvin said:fbloke you are going to scream now, but did we decide whether CFG sponsorships can be included in FFP b/e calculation?
Of course they can.
I'd be very surprised if a sponsorship deal that includes NYFC and MFC will be allowed to pass ffp. No other clubs have these sorts of deals so they will kick up a fuss. Then they will have to sort out what percentage of the deal can be attributed to Manchester City and what for NY and Melbourne. I can see a lot of problems on the horizon for the ffp rules.
Sorry, read it as CFA since this is a thread about the campus.
Re: Etihad Campus, Stadium Development and Collar Site (cont
It will be very interesting to see how they assign/apportion revenues from global partnerships.
If you think back to the original FFP rules about revenues being included as long as they are derived from the clubs name then there is an argument that using City, City's colours etc means ALL revenues should be allowed, although I dont think the CFG will push for that.
But of a global partner pays £100m over 5 years across the whole CFG then surely £80m could be assigned to MCFC?
If the same sponsor were to partner just MCFC would it be worth the same?
Interesting times ahead ;-)
ManCityX said:stony said:ManCityX said:Of course they can.
I'd be very surprised if a sponsorship deal that includes NYFC and MFC will be allowed to pass ffp. No other clubs have these sorts of deals so they will kick up a fuss. Then they will have to sort out what percentage of the deal can be attributed to Manchester City and what for NY and Melbourne. I can see a lot of problems on the horizon for the ffp rules.
Sorry, read it as CFA since this is a thread about the campus.
It will be very interesting to see how they assign/apportion revenues from global partnerships.
If you think back to the original FFP rules about revenues being included as long as they are derived from the clubs name then there is an argument that using City, City's colours etc means ALL revenues should be allowed, although I dont think the CFG will push for that.
But of a global partner pays £100m over 5 years across the whole CFG then surely £80m could be assigned to MCFC?
If the same sponsor were to partner just MCFC would it be worth the same?
Interesting times ahead ;-)
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