Why do you think they are allowing the planning to lapse ?? You keep on with the fantasy of one giant stand full of blues that stopped going 20 years ago !!!
You are right in thinking most weekend games are sold out. However, they are seldom full except for the big games. The data on season card attendance on the huge number of cards ( especially cheap children tickets ) that are only used for big weekend games is worrying.
When you factor in that we have had 7 cup games this season, and not one ( including a derby semi final ) has sold out. We all have our reasons to hate Champions League games but the attendances this season have been very poor.
Cup games this season will account for more than a third of the home games this season - so until these start selling out the investment in the North Stand stand does not make economic sense.
And whilst being full for cup games is one factor, the other is that it can only work if corporate seats are factored in ( be it in a new North Stand or in existing seats where supporters are dis-placed ). There is no appetite for more corporate seats at the moment so that has also put the brakes on.
I'm sorry if this upsets the dreamers, and I have enjoyed this thread but surely people can see why its not happening. 54,000 is the right capacity for us at the moment.
After yesterdays UEFA announcement, its probably just as well the brakes were out on the project.