Wow!
Keep on scrolling down the page via the first Twitter link.
Digital replica of Co-op Live music venue strikes the right chord
If you go to a live music event today, there’s a strong chance the stunning visuals you’ll experience are powered by a game engine. Many live event producers incorporate real-time CG into their shows, whether it’s DeadMau5’s live-rendered visuals or ABBA’s digital avatars belting out the hits.
But beyond the performance itself, what may come as a surprise is that a game engine could have also played a part in the design of the venue you’re standing in.
Co-op Live is one such arena. With a vision to rival New York’s Madison Square Garden as one of the world’s premier music and entertainment venues, the project is nothing if not ambitious.
Unlike almost all other large arenas, the venue was designed with music at the forefront. It will include smart ‘bowl’ design and cutting-edge technology that elevates the artist and fan experience. The marketing brochure says it will be the most advanced, sustainable, and socially responsible live entertainment arena in the UK.
Clearly, this is a project with innovation at its core. For
Soluis, the visualization studio tasked with bringing the unfinished project to life for stakeholders, it presented a challenge. How do you convey the size, magnitude, and uniqueness of a project like this, before the building is anywhere near final completion?