We are missing an absolute trick, believe me.
Get our execs out of their fecking blue sky thinking rooms and actually visit the suburbs of Manchester on any training night for junior football teams.
I have commented on this before and it's only becoming more prevalent. I live in the Trafford area between Sale and Alty and I take my ten-year-old season-ticket holder to training on a Thursday night.
There must be 300 kids training on said night and the City shirts easily outnumber United ones 2 to 1, all them wearing Sane and De Bruyne numbers.
My lad seems to be the only one who has been going since the age of three and when I talk to some of the parents, most wouldn't know a football if it hit them in the face but are quite happy to get their little darling the football kit of their choice each birthday or Christmas.
I decided to take a dozen of them to the EDS game against Liverpool at our place towards the end of the last season as a treat and they absolutely loved it and they made a right racket!!
It's a real shame, as when I was a teenager I could pay £3 and go with my mates at the drop of a hat.
Kids have so much disposable income these days and plenty of distractions and clubs outside of school.
These kids would go every week. United through Busby used to peddle free tickets through the Catholic schools and play up to their association with George Best.
Instead of getting school tours from America into games, City should be sending out thousands of free tickets each week to junior football clubs on the ground, the kids are there and the glory hunters are just waiting to be engaged more than simply wearing our colours.