Clubber said:
People have talked about the new sponsorship deal being a massive bonus to us, which it undoubtedly is, but Etihad must be rubbing their hands together aswell.
Just the discussions of the deal must have given Etihad exactly what they want. Every paper in GB and possibly in the world will have news of this landmark deal, pushing the name of Etihad to a wider audience. Before the deal was finished and announced, papers were running stories of the potential impact this deal would have. All this advertising is what Etihad were after.
So let's not see this as a one way thing, as we both seem to be big winners already out of this.
It's not just city fans either, I have numerous text off rags telling me the supposed translation of Etihad, so even they are interested in the deal and are even more familiar with the name on everyone's lips (After city of course) Etihad.
The rags translation is incorrect as Etihad(اتـحـاد) means Union which while in the same language 'ball park' is actually different. Are our trade unions actually trade uniteds? No they ain't and is that team in
catholic diocese of salford (with pretensions of being mancunian) called manchester union fc? Nope, wrong again.
Please note that the press are well aware that the rag attempted translation is wrong and are simply posting accounts that say 'it is reported on twitter' rather than lend their names to the mistake.
Why are rags so dumb? Must be a condition of membership or something because they really are embarrassingly (and amusingly) stupid.