Ferran Soriano: City positioning themselves as “club of the future”

nmc said:
It’s not the quality of the product but the number of games that’s the issue.
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Meaning there are too many matches for the fan base to attend and fill seats at, yes? Or just that we have to have matches midweek to play in the LC or Europe so naturally it's harder to get working fans (not to mention their families) to attend without a really compelling deal?

One thing US clubs -- especially baseball -- do is free giveaways of club-branded items -- t-shirts, pennants, caps, bobblehead dolls, backpacks, water bottles, etc. (and many more creative items over the years) as a way to boost attendance. I know when I was a kid I'd nag my old man to take me to a game when I knew something cool and free was being given away.
 
FogBlueInSanFran said:
Meaning there are too many matches for the fan base to attend and fill seats at, yes? Or just that we have to have matches midweek to play in the LC or Europe so naturally it's harder to get working fans (not to mention their families) to attend without a really compelling deal?

One thing US clubs -- especially baseball -- do is free giveaways of club-branded items -- t-shirts, pennants, caps, bobblehead dolls, backpacks, water bottles, etc. (and many more creative items over the years) as a way to boost attendance. I know when I was a kid I'd nag my old man to take me to a game when I knew something cool and free was being given away.
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It’s not all the time but when you get a run of away games twice a week and you are maybe taking the kids etc - people are forced to chose matches (largely because of cost) and they don’t attend some midweek games. I go to all home games but midweek games can be a huge challenge from a logistical perspective. Getting home from work then driving in etc... I can see why some sack it off. We need significantly better public transport too that would help.
 
Gary Cook used to say the same thing and the press just laughed at him. They are not laughing now.....rather desperate to belittle us.
 
FogBlueInSanFran said:
One thing US clubs -- especially baseball -- do is free giveaways of club-branded items -- t-shirts, pennants, caps, bobblehead dolls, backpacks, water bottles, etc. (and many more creative items over the years) as a way to boost attendance. I know when I was a kid I'd nag my old man to take me to a game when I knew something cool and free was being given away.
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They are called McDonald 'Happy Meals' back here!
 
Other supports haven’t a clue about how well our club is run.

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blue b4 the moon said:
With a 3% British audience it's not worth keeping Tyler on. ;)
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getting coverage on Bein sports with the international broadcast , am pretty happy with Jim Beglin , Peter Drury & Jon champion !!

Regarding the OP , I watch the cup matches and Champions league getting over 2 am on a regular weekday in Dubai. Singapore / Malaysia is even worse - early mornings.

With 3% only English audience and with international TV rights to be worth more than the domestic rights in the next round , no wonder there will be the late kick off on Saturday which is under consideration - when the International fans will drive much more revenue than domestic audience.

This is not unique to city of course , we have seen happen with the rags / liverpool with the Asian market and it makes sense for city to follow suit - as they want a sustainable model.
 
Prestwich_Blue said:
Interesting but it should be ringing some alarm bells as well.

For one thing, he’s given that interview to an Argentinian newspaper, not the Guardian, Telegraph or even the Financial Times, which is increasingly writing about the business of football. So if Ducker hadn’t picked it up we may never have known about it. Has he ever directly addressed us, via a fans’ forum, City TV or something like that? Not that I recall apart from some £x+VAT meal he did once.

And to add to that he makes an implicit statement that it’s all about foreign fans. The rags have found that it’s very difficult to monetise foreign fans. The focus should be on domestic ones, particularly those of us who go to matches regularly. If in 10 years time we can look back at 4 or 5 CL wins and 6 or 7 PL titles then the fans will come. My feeling is that in the rush to set up the CFG and the desire to promote the name of Abu Dhabi globally, the fans in Manchester are seen as the least important part of the equation.
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I feel like our club are leaving the local fans behind. There is less and less “Manchester” about Manchester City Football Club year-on-year. The Mancunian selling point of the club has disappeared. It’s been more about the Moon and a worldwide fanbase than it has Manchester and Mancunians.
 
Psychedelic Casual said:
I feel like our club are leaving the local fans behind. There is less and less “Manchester” about Manchester City Football Club year-on-year. The Mancunian selling point of the club has disappeared. It’s been more about the Moon and a worldwide fanbase than it has Manchester and Mancunians.
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It's either that and be successful or bump around the lower end of the division and below. That's football now, it's a huge business and won't work just by being a local club. City do better at maintaining the local links than many others. Look at United.
 
Henkeman said:
It's either that and be successful or bump around the lower end of the division and below. That's football now, it's a huge business and won't work just by being a local club. City do better at maintaining the local links than many others. Look at United.
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Barça do very well at promoting themselves as a local Barcelona and Catalan club.

I think Bayern do for Bavaria and Munich and Liverpool for Liverpool too.

We have this ridiculous gimmick of the Moon (lights out and Blue Moon on seats, Blue Moon soundwave, Moonbeam and Moonchester, Blue Moon Rising, Blue Moon metal circle near the bridge...) coming out of every orifice. It’s cheesy and unneeded.

The odd thing about the Moon n’all is that the Devil is the personification of the Moon and that’s United’s stolen gimmick from Salford RL.

Manchester has a great history and culture. We don’t need this Moon bollocks
 
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Psychedelic Casual said:
Barça do very well at promoting themselves as a local Barcelona and Catalan club.

I think Bayern do for Bavaria and Munich and Liverpool for Liverpool too.
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You must be joking. That's their PR, not the reality. They're as much after the global market as City are. All their fans will make the same kind of complaint you have.
 
Psychedelic Casual said:
Barça do very well at promoting themselves as a local Barcelona and Catalan club.

I think Bayern do for Bavaria and Munich and Liverpool for Liverpool too.

We have this ridiculous gimmick of the Moon (lights out and Blue Moon on seats, Blue Moon soundwave, Moonbeam and Moonchester, Blue Moon Rising, Blue Moon metal circle near the bridge...) coming out of every orifice. It’s cheesy and unneeded.

The odd thing about the Moon n’all is that the Devil is the personification of the Moon and that’s United’s stolen gimmick from Salford RL.

Manchester has a great history and culture. We don’t need this Moon bollocks
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I agree. We have flogged Bluemoon to death ever since we robbed it off Crewe Alex.
 
Psychedelic Casual said:
Barça do very well at promoting themselves as a local Barcelona and Catalan club.

I think Bayern do for Bavaria and Munich and Liverpool for Liverpool too.

We have this ridiculous gimmick of the Moon (lights out and Blue Moon on seats, Blue Moon soundwave, Moonbeam and Moonchester, Blue Moon Rising, Blue Moon metal circle near the bridge...) coming out of every orifice. It’s cheesy and unneeded.

The odd thing about the Moon n’all is that the Devil is the personification of the Moon and that’s United’s stolen gimmick from Salford RL.

Manchester has a great history and culture. We don’t need this Moon bollocks
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Christ. I don’t think there’s a sentence in that I agree with other than the one in bold.

Devil is the personification of the moon and we’ve stolen that off them? Crikey. You aren’t a good advert for the effects of LSD.
 
I do a lot of work across schools in Yorkshire/Leeds/Bradford. City have a high profile in these schools, providing coaching and local traing hubs. When i ask who are the most popular teams City are now equal to any of the others. This season has helped a lot. A definite shift in the last year or so. Another couple of seasons like this and we will easily be the preferred choice of several new generations.
 
Don't really care where we rate, in terms of revenue. Don't care about istory, i have followed City through thick and thin, always will.
 
Danish Blue said:
Don't really care where we rate, in terms of revenue. Don't care about istory, i have followed City through thick and thin, always will.
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All well and good but surely you’d prefer us to be able to hire and keep the best managers and players? I certainly enjoy watching us win games more than I enjoy defeats.

And so, the higher our revenue then the higher the likelihood of the above.

To claim indifference to them is therefore a bit strange.
 
Jalfraag said:
Africa doesn't generate much money for the premier league. Wall to wall fake shirts aren't important, It's markets like the US where it matters. We are the most watched team there too.
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Even fake shirts are useful for the rags, their big additional income is brand association, if their name has high impact whether the shirts are real or fake United manage to get sponsors to pay to be associated with it.
'We are proud to be United's official sanitary pad provider in Timbuktu'
 
SWP's back said:
All well and good but surely you’d prefer us to be able to hire and keep the best managers and players? I certainly enjoy watching us win games more than I enjoy defeats.

And so, the higher our revenue then the higher the likelihood of the above.

To claim indifference to them is therefore a bit strange.
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I loved watching us beat QPR, but did it make me more intrinsically happy than Gillingham, maybe a little but not a great deal. I like going to a game with my mates who have been going since we were kids , a few pints and a pint, and laugh at United if they lose. Yes the football is amazing, and as someone that now lives overseas most of the games I watch on telly and my lad and I marvel at the technique, however on the occasions when I am back in Manchester, its all about atmosphere , mates and getting a sore throat from singing all afternoon.
 
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