But it wasn’t kamikaze, as the rags were coining it left, right and centre.
Sty covered more of their games than any other team, thereby giving them more of the TV contract than others. They had the biggest crowds, so therefore the biggest match day income, as the days of sharing the attendance receipts were long gone. And their success was attracting glory hunters the world over, as the appeal of English "soccer" grew exponentially, especially in Asia.
Yes, they were outspending their closest rivals, but it wasn’t by any means kamikaze.
Dirty Leeds on the other hand…