The club almost definitely needs to look into a seat exchange system. Barcelona do it and they probably make millions just because of it.
For those that don't know, every Barcelona season ticket holder is able to register their seat on a system on a game by game basis basically telling the club they will not be turning up. That seat is then made available and sold on to for example a tourist at face value price which could be anything from 35 quid to 100 quid depending where your sat.
Don't quote me on this but their season ticket price for the next season is reduced slightly or they get a spendable sum returned somehow. Basically the incentive to tell the club you won't be attending is there and then the club sells that ticket on. It's pure profit.
Why we don't have a similar system with the empty seats you see in a so called 'sold out' game is a bit of a joke tbh. It's a massive revenue scheme that could be so easily implemented.
It has nothing to do with the empty seats looking better but rather making more money for the club for plain and simply filling a seat that would otherwise be empty due to non attendance.
For those that don't know, every Barcelona season ticket holder is able to register their seat on a system on a game by game basis basically telling the club they will not be turning up. That seat is then made available and sold on to for example a tourist at face value price which could be anything from 35 quid to 100 quid depending where your sat.
Don't quote me on this but their season ticket price for the next season is reduced slightly or they get a spendable sum returned somehow. Basically the incentive to tell the club you won't be attending is there and then the club sells that ticket on. It's pure profit.
Why we don't have a similar system with the empty seats you see in a so called 'sold out' game is a bit of a joke tbh. It's a massive revenue scheme that could be so easily implemented.
It has nothing to do with the empty seats looking better but rather making more money for the club for plain and simply filling a seat that would otherwise be empty due to non attendance.