Of course but look at this forum, are the opinions of people on here really shaped by the news? I spend more time on here than on any news site. It seems to me that actually news is just secondary or rather it just takes advantage of the bigger issue which is that people love to argue with each other. Social media facilitates that but the news doesn't so which is the greater threat?
Look at the title of this thread, it has nothing to do with the news but rather it's solely about the political contents of the output of the BBC. The energy behind that attracts debate but ultimately what the BBC actually does or doesn't do or the opinions it puts out are irrelevant because everyone will all always disagree on what's right.
It all just reminds me of Talksport, if city lose then after the game they will say how crap city were and then people get angry and ring up. Are they shaping the opinion that city are crap or are they just trying to get people to ring up at £1.50 a minute?
It's really easy money to be honest. Look at GB News - identify a group, start a news channel, drip-feed them with what they want to hear, show advertisements... Profit! Who's at fault though for the opinions of the viewers? That's a different kettle of fish that I'm sorry goes far beyond blaming Rupert Murdoch for everything.