He needs to be given a bloody chance.
1. He's been injured most of the season
2. When you return from a long layoff, you need time and games - he hasn't been given these
3. With more time on the pitch, he'll regain his confidence - he's clearly a confidence player
4. He has Garrido behind him on the left right now - he needs Bridge back behind him
While he did have a dip at one point last season, he showed his talent and that even in this league, he can score and create goals. Bellamy and SWP are in front of him right now on the wings because they track back more, so why not stick him up top with Tevez. While a different type of player, I'd have him on the pitch in front of Benjani any day, and even Ade based on the last couple of months.
He'll come good!