Midd-Blue
Member
There are two reasons for this - by far the biggest is that the club want to make more revenue and this does that in various ways by extending the fan base, however the second is that there is a perception amongst some influential fans that its 'not fair' to block new fans from being able to buy tickets. I don't buy this at all. The loudest voice, which comes from season ticket holders are protected at the moment, but members aren't anymore. Points were absolutely the fairest route to sell matchday tickets and the club have been allowed to change this, around Covid years.I've never quite understood why they changed the Match day ticket system,maybe about 7/8 years ago. Back in the day they didn't put all the tickets on sale in the summer. Tickets for games went on sale a few weeks before,usually when the TV rearrangements were announced.There were points windows used,not huge ones maybe 500 and 1000. So no huge scramble of people getting in filling their boots while others wait based on nothing but luck.
Seems to me a far better fairer and less stressfull system,and cost spreading too.