Jack Grealish

Status
Not open for further replies.
But so what what’s the outcome? Revenue.

Now I responded to a comment about Grealish being a superstar off the field, remember that.

Off the field marketing superstardom is all about the ability to create “Net New” shirt sales.

Does Jack Grealish bring us a Superstar’s following off the pitch? and with that a huge addressable market of net new prospects to sell to? I’m not convinced that he does.

Kids will buy shirts with his name on, but they will Manc kids / existing fans picking his name over what they had on the back f their shirts last season. That’s not net new, it’s replacement.

Net new sales come from overseas and emerging markets, which I’m not convinced Grealish has an appeal to given his social media following.

I’m happy to be corrected.
I’ve already taken the trouble to explain his marketability which, to be blunt, the average hamster should be able to work out. Now you’re questioning the actual value of PR?

And you say you’re a Marketing professional?

Not spending any more time on this, mate.
 
Status
Not open for further replies.

Don't have an account? Register now and see fewer ads!

SIGN UP
Back
Top
  AdBlock Detected
Bluemoon relies on advertising to pay our hosting fees. Please support the site by disabling your ad blocking software to help keep the forum sustainable. Thanks.