I think regarding his achievements people are (well I am) more questioning whether he warranted them (the voted for awards) and how big/influential a role he played (in a football sense) in the team won ones.
There's no doubting that the lad has certain footballing talents and attributes, but it just feels like a global marketing exercise that he's been swept up in, everybody vote now and the "Britain's got Talent"-winner gets the Christmas number 1! Feels like he's being wrung out as quickly as possible for all the money anybody (and their dogs) can make off him and unfortunately either the kid's happy with this or he can't see it for what it is. Whichever, it appears that he now thinks he's fucking Elvis when he's actually the tall one out of Liberty-X.