This was his single biggest fuck up, and (in my view) the moment that a lot of City fans turned against him.
Up til the whole UEFA/CAS debacle, most City fans seemed happy to give him the benefit of the doubt - even though he’s a Rag.
Stuart Brennan was largely respected and even applauded for his reporting on City, and fans seemed willing to engage with Sam reasonably positively too.
But then he openly started courting the client ‘journalist’ group, and his tone inevitably changed. Leading to suspicions that perhaps he was getting paid to push outright lies and lazy, racist tropes about the Club and our owners too.
And from that point, it seemed to me any good will and credibility he had built up evaporated in an instant.
Shame for him given its probably made his job more difficult - but not one I’ll be losing any sleep over.
In some ways I hope the client journalists did manage to get him on the payroll, as otherwise he’s been very naive in openly allowing himself to be used by them - and having his credibility trashed in the process - to no apparent benefit.