mmmmmmmm.
A well respected world renowned Marketing Executive who has in the very near past been responsible for the marketing and branding of one of the biggest names in world sport would travel to Italy completely unprepared and after having 8 days to finalize a package, would look for another hour to dot the i's and cross the t's!
Only in the mind of a fat Scottish bullshitting journalist!
If I had the choice to believe Cook or the President of Italy (a country known for it's squeaky clean politics), it would be Brummy Gaz every time!