FanchesterCity
Well-Known Member
Liverpool rested on their laurels for years.
They had (and still have) a huge fanbase over most of the world as a result of their hey day - fair play to them....
But they sat back on that, and reaped the merchandise and matchday revenues year in year out, but never progressed beyond that.
United expanded, and many other clubs moved to new stadiums. Liverpool stayed put (complicated reasons for it, but that's another issue).
United absolutely went all out corporate monster during the PL years, and Liverpool almost assumed they'd grow at a similar rate (without doing the work) because they were 'similar' in stature.
30 years later, and admittedly, Liverpool have consistently won trophies, but as a club, they've slipped backwards and are now struggling for traction to get moving forwards again.
FSG can't be blamed for wanting to operate sensibly and expect a return on their investment. They've not had much luck with things, but Liverpool fans are expecting too much of them. They aren't going to keep investing with no return. Anfield is (and has been) holding them back, and with each passing year they are becoming more like Ajax.... a 'big name' unlikely to reach the heights of their past again.
They had (and still have) a huge fanbase over most of the world as a result of their hey day - fair play to them....
But they sat back on that, and reaped the merchandise and matchday revenues year in year out, but never progressed beyond that.
United expanded, and many other clubs moved to new stadiums. Liverpool stayed put (complicated reasons for it, but that's another issue).
United absolutely went all out corporate monster during the PL years, and Liverpool almost assumed they'd grow at a similar rate (without doing the work) because they were 'similar' in stature.
30 years later, and admittedly, Liverpool have consistently won trophies, but as a club, they've slipped backwards and are now struggling for traction to get moving forwards again.
FSG can't be blamed for wanting to operate sensibly and expect a return on their investment. They've not had much luck with things, but Liverpool fans are expecting too much of them. They aren't going to keep investing with no return. Anfield is (and has been) holding them back, and with each passing year they are becoming more like Ajax.... a 'big name' unlikely to reach the heights of their past again.
