Bit of a clash between Jurgen’s ‘we need to re-invent ourselves’ and the sound bites thrown out and repeated Ad nauseam by their fans.
‘This means more’
‘Mentality monsters’
‘Gegenpress’
‘Imagine being us’
I can only think of City’s ‘together’ campaign as a sound bite. And that has been constantly echoed by Pep - ‘if a player wants to leave…’
Perhaps Liverpool’s PR dept should come up with some sound bites that reflect reality:
‘Hoofball - taking back the Liverpool way’
‘Humility (finally) begins’
‘Aspiring to be City’ - (c) moyes
‘Anfield, liverpools 15th man on the pitch’