Expansion of Anfield is happening because the preferred option, a brand new, state of the art stadium, with vastly increased capacity, hi-tech facilities, and hugely improved corporate facilities, is beyond both the financial means, or more accurately the financial desire of their owners. If they were truly committed to making Liverpool a title challenging side, a relevance in the Premier League, then they'd be organising a way to finance the building of a new stadium. Anfield dates back over 130 years, and it's showing it's age. The ability to expand is restricted by the proximity of housing, the ability to upgrade facilities is also restricted. The expansion will increase capacity to 53,000, with a further expansion planned which is capable of increasing this further to approx. 58,000. Fairly sizeable but still well behind Old Trafford, and behind where the Etihad could get to once the North Stand has had the extra tier added. Work should be completed by next summer. FSG's insistence that the funding for this is in the form of a loan, which will be paid back in instalments over the next few seasons will hamper Liverpool reaping the advantages of this expansion for several years to come, and also speaks to the ambition of FSG. They aren't investing in the stadium, they're getting their money back, it's going to be Liverpool FC that's paying for it, not their owners.
The amount of money flowing around football these days is unprecedented, and the Premier League is at the top of the pile. The TV deal means all Premier League sides have a huge sum of money to spend, so that can't really be used by Liverpool fans to justify their opinion that Liverpool can continue to class themselves as being ahead of the curve when it comes to ability to recruit top players. Their fanbase is huge, and that brings with it commercial opportunities that other clubs can't take advantage of, however the gap is being closed down considerably and you'd have to argue that, commercially, there's no reason to suspect Liverpool will have any advantage at all over Chelsea, City, United or Arsenal going forward.
Then you have the dreaded word, history. You simply can't deny that, historically Liverpool have been hugely successful. 19 top flight titles, 5 European Cups, a host of domestic cups, it's a hugely impressive tally. However, at some stage history become just that, historical, interesting to read about, but consigned to the annals of time, not really relevant to the current situation. That time has arrived for Liverpool. They've won a Champion's League, although that was 10 years ago now. And they've had some cup success also, FA Cup, League Cup, and UEFA Cup, but the league title has eluded them since 1990. For reference, there are people who won the title that season for Liverpool who are now in their 60's, that's how long ago it was! Liverpool fans, former Liverpool players, and the current Liverpool hierarchy continue to pontificate, and bluster, about Liverpool being a special club, one of the Worlds biggest and best, and that playing there is the dream of many footballers. It's a nice story, and 20 years ago it was very much the case, it's not such an accurate reflection of reality though these days. The current crop of professional footballers will simply have no recollection of Liverpool as a title winning side, in that regard they'll see them as being on a par with other decent Premier League sides. Are they really that much more attractive a prospect than Tottenham for example? They've each got the same chance of winning the title, pretty much none, and they've both got the same chance of making the top 4 and the Champion's League, a very distant outside chance.
Players want to win, at least the top end ones who can make a difference, and Liverpool no longer offer them that opportunity, and haven't for a while now. If you can't offer success you've got to offer something else to attract top players. FSG won't pay extortionate wages, so there's not that option. That leaves club prestige, and as I've already said, Liverpool's is becoming tarnished by the passing of time. Simply put, there's no longer a reason for elite level players to chose Liverpool, and whilst that's the case Liverpool will remain a Premier League irrelevance. FSG can address this by paying more than other clubs are willing to and attracting players that way, it's what City did after ADUG took over, when we couldn't offer another reason to join us. However FSG simply don't look willing to go down that route.
Whilst the status quo remains Liverpool will continually be on the outside of the Premier League's top sides looking in enviously and reminiscing about the good old days when they won top level trophies.